Why Diwali Decides Your Year
For most Indian retailers, October and November outperform the other ten months combined. WhatsApp open rates above 90% make it the highest-leverage channel you own — if you plan the sequence instead of blasting one offer.
The 3-Message Arc
- Tease (T-7 days). A utility template: early access for subscribers. Goal: replies, which open 24-hour windows.
- Launch (Day 0). The offer broadcast with catalogue items attached. Send in the morning window your analytics shows peaking.
- Last call (Day 2). Stock scarcity + COD confirmation prompt. This message routinely drives 30% of total revenue.
List Hygiene Before You Send
- Suppress contacts who blocked or never opened the last two campaigns.
- Segment by city tier — metros respond to premium drops, smaller towns to value bundles.
- Keep variables clean: first names only, no ALL-CAPS merge fields.
Watch the quality rating.
Meta throttles numbers with high block rates mid-festival. Warm the list with the teaser before the big send, never the reverse.
