Scale of the Channel
WhatsApp reaches over two billion people monthly, with more than 100 billion messages exchanged every day. In India it is effectively the default internet for commerce conversations.
Why Businesses Moved Here
- 175M+ people message a business account every single day.
- Broadcast open rates above 90% — multiples of email and SMS.
- Official API delivery with read receipts, versus the deliverability lottery of unofficial gateways.
Sources.
Meta public announcements and WhatsApp Business platform documentation, 2024–2025. Figures rounded; see linked reports for methodology.
