Speed, Confirmation, Baskets
Three numbers run the chat-commerce P&L: how fast you reply, how many COD orders you confirm, and how big the basket gets in-thread.
- Five minutes is the golden first-reply window for sales conversations.
- Two-message COD confirmation cuts return-to-origin by roughly a third.
- Suggestive selling in-thread lifts baskets ~1.6× over walk-ins.
Sources.
Lead-response management research plus observed DeskBees deployment patterns across Indian SMB pilots, 2024-25.
