The Starting Point
Glow Studio ran on phone calls and a paper diary. Peak-hour calls went unanswered, no-shows hovered near 30%, and bridal package renewals depended on the owner's memory.
What They Did
- Moved booking into chat with a WhatsApp Flow form: service, stylist, slot.
- Automated reminders — confirmation at booking, nudge 24 hours before, thank-you with review link after.
- Built renewal drips — facial packages trigger a refill reminder timed to treatment cycles.
Why It Worked
- Booking friction dropped from a phone call to three taps.
- Reminders converted forgetfulness into attendance instead of awkwardness.
- Renewals became systematic revenue instead of luck.
