The Starting Point
Shree Boutique, a 12-year-old kurti shop in Jaipur's Johari Bazaar, had 2,400 past customers scattered across a register, UPI history and the owner's personal WhatsApp. Diwali stock worth ₹6 lakh sat on the shelves ten days before the festival.
What They Did
- Consolidated the list into contacts with tags for size preference and past spend.
- Sent a teaser template seven days out — early access for subscribers, driving replies that opened chat windows.
- Launched the catalogue broadcast on Dhanteras morning with in-stock sizes pre-filled per segment.
- Closed with COD confirmations on every order the same evening.
Why It Worked
- Warm list first, offer second — reply windows were open before the big send.
- Size-level personalisation cut the "is M available?" back-and-forth to nearly zero.
- Two staff on the shared inbox claimed chats in real time; nothing waited overnight.
